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"Crafting a Win-Win: Wholesale Pricing Strategy for Kofaya’s Ethical Fashion"
"Crafting a Win-Win: Wholesale Pricing Strategy for Kofaya’s Ethical Fashion"
Kofaya caters to eco-conscious consumers aged 25-45 who value sustainable, upcycled fashion with a unique cultural touch. Our target customers are fashion-forward individuals who shop both online and in select retail stores, seeking to support ethical brands that empower local artisans in Ghana. They appreciate quality, storytelling, and the fusion of traditional and contemporary designs.